Privacy Policy

Our website eldee.com.pk (also referred to as "Website" or "We") is fully committed to protecting your privacy and ensuring the security of any personal information received from you ("Customer"). At El Dee & Co., maintaining the confidentiality of our customers is a top priority — not a checkbox.

This Privacy Policy explains what personal information we collect during your visits to our Website, and how we protect the information you provide when using our services. You can trust that eldee.com.pk will handle all such information responsibly and in accordance with this policy. We comply with the highest standards of website privacy to ensure secure transactions for every visitor and customer.

By accessing our Website and submitting any information, or by using our products and services, you agree to the terms of this Privacy Policy. Please read it carefully before using eldee.com.pk.

• As part of providing our services, we may send routine communications such as order confirmations, dispatch notifications, and administrative messages via email, SMS, or WhatsApp.
• By signing up for our newsletter, you agree to receive updates on new products, special offers, and promotional content. You may unsubscribe at any time by following the instructions in any such message.
• Please ensure the personal information you provide is accurate and up-to-date to avoid disruptions in delivery or service.
• You may access, update, or modify your personal information at any time by logging into your account on eldee.com.pk or by contacting us directly.

We do not automatically collect personally identifiable information simply by visiting our Website. However, when you interact with us — by placing an order, creating an account, or contacting us — you may provide the following:

We collect only the minimum information necessary to fulfil your order and provide you with the best possible service.

The information collected from you is used solely for legitimate purposes related to your use of our services:

• Fulfilling your orders and arranging delivery to your specified address across Pakistan.
• Sending order confirmations, dispatch notifications, and delivery updates.
• Improving our Website's functionality and product offerings based on customer preferences.
• Personalising your shopping experience so we can better serve your needs.
• Communicating essential updates about your orders or changes to our services.
• Verifying your identity and preventing fraudulent transactions.
• Responding to your queries, complaints, or support requests promptly.

We do not sell, rent, or exchange your personally identifiable information with third parties for commercial purposes. Your information is shared only in the following limited and necessary circumstances:

• Courier and logistics partners: Your name, phone number, and delivery address are shared with our courier partner solely for the purpose of delivering your order.
• Shopify platform: Our Website is hosted on Shopify, which processes order and payment data in accordance with their own privacy policy and industry-standard security protocols.
• Legal requirements: We may disclose information if required to do so by law or in response to valid legal process.

Access to your personal information is strictly limited. Only designated El Dee & Co. team members who have a legitimate, need-to-know reason — such as processing your order or responding to a query — are permitted to access your data. All such personnel are bound by strict confidentiality obligations and are not permitted to use your information for any other purpose.

Cookies are small pieces of data stored on your device that help us provide a better, more personalised browsing experience. They do not collect sensitive personal information and cannot harm your device.

We use cookies to:

• Analyse website traffic and understand how customers use our Website.
• Remember your preferences and items in your shopping cart between visits.
• Deliver a personalised experience based on your browsing history on our Website.
• Measure the effectiveness of our marketing and promotional efforts.

You can choose to disable cookies at any time through your browser settings. Please note, however, that disabling cookies may limit certain features and functionality on eldee.com.pk, such as maintaining your shopping cart.

El Dee & Co. takes the security of your personal information seriously. Our Website is hosted on Shopify, which uses industry-standard SSL (Secure Socket Layer) encryption to protect data transmitted between your browser and our Website. This means any information you submit — including your name, address, and contact details — is encrypted during transmission.

• We do not store credit or debit card information on our servers.
• Access to customer data is restricted to authorised personnel only.
• We regularly review our data handling practices to maintain the highest possible security standards.

Our Website may occasionally contain links to third-party websites — such as brand websites (Dr. Reckeweg, Dr. Willmar Schwabe, etc.) or social media platforms. Please be aware that El Dee & Co. has no control over the content or privacy practices of those external websites. We recommend reviewing the privacy policy of any third-party website you visit. This Privacy Policy applies solely to information collected on eldee.com.pk.

El Dee & Co. does not knowingly collect personal information from children under the age of 13. Our Website and services are intended for use by adults or with the supervision of a parent or guardian. If you believe a child has provided us with personal information without parental consent, please contact us immediately at info@eldee.com.pk and we will take prompt steps to remove such information from our records.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with an updated effective date. Significant amendments will be communicated via email, website notifications, or account messages.

It is your responsibility to review this Privacy Policy periodically. Your continued use of eldee.com.pk following the posting of any changes constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please do not hesitate to reach out to us. We take every query seriously and aim to respond promptly.