A message from our director
Who we are
Pakistan's pioneer in homeopathic medicine — since 1941
El Dee & Co. is one of Pakistan's oldest and most respected homeopathic stores, founded in 1941 and now serving patients across the entire country through our online store at eldee.com.pk. What began as a single store — driven by one doctor's vision of making natural healing accessible to all — has grown across three generations into a nationally trusted name in homeopathy.
Whether you are in Karachi, Lahore, Islamabad, Peshawar, Quetta, Faisalabad, or anywhere across Pakistan, El Dee & Co. brings the same authentic products, the same expert knowledge, and the same 84-year legacy of trust — directly to your door.
International recognition
When the owner of Dr. Reckeweg Germany visited El Dee & Co.
In a landmark moment for homeopathy in Pakistan, the owner of Dr. Reckeweg & Co., Germany — one of the world's most prestigious homeopathic brands — personally visited El Dee & Co. This extraordinary recognition places us among a very select group of homeopathic establishments in all of Pakistan, and speaks volumes about the reputation we have built over more than 80 years.
For patients across Pakistan — whether ordering from Karachi, Islamabad, or Peshawar — this means one thing: when you purchase Dr. Reckeweg products from El Dee & Co., you are buying from a store that the brand itself trusts, endorses, and personally visited.
Award & recognition
Formally recognised for excellence in Pakistan
Our commitment to quality and service has been recognised with a formal award from Dr. Reckeweg & Co., Germany — a distinction held by very few homeopathic establishments across Pakistan.
Our journey
Eight decades of milestones
1918
Dr. Lal Din is born — the visionary who would become one of Pakistan's earliest champions of homeopathic medicine.
1941
El Dee & Co. is founded — one of the first dedicated homeopathic stores in the region, established in Lahore.
1940s – 1970s
Manufacturing and shipping homeopathic medicines to East Pakistan (now Bangladesh) and India — El Dee & Co. becomes a regional leader in natural healing.
1980s – 2000s
Dr. Masood Pervaiz introduces imported products from world-renowned international brands — dramatically expanding what is available to patients across Pakistan.
2010s
El Dee & Co. receives a formal award from Dr. Reckeweg & Co. Germany. The company's owner personally visits our store — a historic moment of international recognition for Pakistan's homeopathic community.
Present
Under Dr. Kashif Masood, El Dee & Co. launches eldee.com.pk — bringing 84 years of homeopathic expertise and authentic products to every city across Pakistan.
The people behind El Dee & Co.
Three generations, one unbroken mission
At the heart of El Dee & Co. is a family story — one of dedication, innovation, and an enduring belief in the healing power of nature. Three generations of qualified homeopathic doctors have shaped this institution into what it is today.
Dr. Lal Din
1918 – 1985
A visionary homeopathic practitioner, Dr. Lal Din founded El Dee & Co. in 1941 with a singular purpose: to make natural healing accessible to all. His store manufactured and exported homeopathic medicines across the subcontinent, establishing El Dee & Co. as one of the earliest pioneers of homeopathy in Pakistan. His founding philosophy — compassionate, expert, natural care for every patient — remains the cornerstone of everything we do today.
Dr. Masood Pervaiz
1948 – 2016
Dr. Masood Pervaiz elevated El Dee & Co. to national prominence by introducing imported homeopathic products from globally renowned brands — bringing world-class remedies to patients across Pakistan for the first time. His forward-thinking approach transformed El Dee & Co. from a respected local institution into a nationally recognised name in homeopathic medicine. His legacy of leadership and innovation lives on in every product we carry.
Dr. Kashif Masood
Present
A highly experienced homeopathic doctor and third-generation director of El Dee & Co., Dr. Kashif Masood has brought international recognition to the store and expanded its reach to patients across all of Pakistan through our online store. Under his leadership, El Dee & Co. received a formal award from Dr. Reckeweg & Co. Germany and was personally visited by the brand's owner — a distinction unmatched in Pakistan's homeopathic sector.
Our brands
The world's finest homeopathic brands — available across Pakistan
El Dee & Co. carries an unmatched selection of authentic homeopathic products from the most trusted names in the world. As an authorised dealer of multiple internationally renowned brands, every product sold through eldee.com.pk is 100% genuine — whether you order from Karachi, Islamabad, Lahore, or anywhere across Pakistan.
Authenticity guaranteed. We are an authorised dealer for the world's leading homeopathic brands. This means you never receive counterfeit or substandard products — a serious concern in Pakistan's online medicines market. Shop with complete confidence.
Nationwide delivery
We deliver to your door — anywhere in Pakistan
No matter where you are in Pakistan, El Dee & Co. brings authentic homeopathic medicines directly to you. Order online at eldee.com.pk and receive the same trusted products that patients have relied on since 1941 — now at your doorstep, wherever you are.
📦 Delivering across all of Pakistan
⚠️ We currently deliver within Pakistan only. All orders are carefully packaged to ensure your medicines arrive in perfect condition.
Why El Dee & Co.
Why patients across Pakistan trust us
El Dee & Co. is one of the longest-running homeopathic establishments in Pakistan. Our longevity is itself the strongest proof of trust — patients have been returning to us across generations and across the country.
The personal visit of the owner of Dr. Reckeweg & Co. Germany to our store — and the formal award we received — places El Dee & Co. in an extraordinarily select group of homeopathic establishments in all of Pakistan.
As an authorised dealer of world-leading brands, every product at El Dee & Co. is verified genuine. In a market where counterfeit medicines are a real risk, our authorised status is your assurance — whether you order from Karachi, Islamabad, Peshawar, or anywhere in Pakistan.
With expert doctors across three generations, El Dee & Co. offers something no ordinary online pharmacy can: genuine medical expertise and personalised guidance — not just a product catalogue.
Order authentic homeopathic medicines — anywhere in Pakistan
Trusted since 1941. Delivering to Karachi, Lahore, Islamabad, Peshawar & everywhere across Pakistan.
Shop now at eldee.com.pk
