About us

Founder

Dr Lal Din (1918-1985)

Dr. Lal Din, the esteemed founder of Eldee & Co., was a renowned homeopathic practitioner and one of the earliest advocates of homeopathy in Lahore. A visionary and a pioneer, he dedicated his life to promoting natural healing through homeopathy, laying the foundation for a legacy that spans generations.
In 1941, Dr. Lal Din established Eldee & Co., which became one of the first homeopathic stores in Pakistan. Known for his expertise, compassionate care, and unwavering commitment to his patients, he gained a reputation as one of Lahore’s most respected homeopathic doctors.
Dr. Lal Din’s efforts not only shaped Eldee & Co. but also played a significant role in popularizing homeopathy in the region. His work inspired future generations of his family to continue his mission, making Eldee & Co. a trusted name in natural healing.
In its early years, the store not only served local customers but also manufactured and shipped homeopathic medicines to East Pakistan (now Bangladesh) and India, establishing itself as a regional leader in natural healing solutions.

El Dee & Co. – a name synonymous with trust, quality, and natural healing.

Co-Founder

Dr Masood Pervaiz (1948-2016)

Dr. Masood Pervaiz was the second-generation visionary behind Eldee & Co., carrying forward the esteemed legacy of his father, Dr. Lal Din, the founder of the store. With unwavering dedication, he not only preserved the traditions of homeopathy but also elevated Eldee & Co. to new heights during his tenure.
A true pioneer in his own right, Dr. Masood Pervaiz introducedimported homeopathic productsfrom globally renowned brands, significantly expanding the range of high-quality remedies available in Pakistan. His forward-thinking approach and contributions helped establish Eldee & Co. as a leading name in homeopathy, trusted by countless patients and practitioners.
Beyond his business acumen, Dr. Masood Pervaiz played a key role in promoting homeopathy across Pakistan, ensuring it remained a trusted alternative for natural healing. His passion, dedication, and innovation continue to inspire the ongoing success of Eldee & Co.
Dr. Masood Pervaiz – A Legacy of Leadership, Innovation, and Natural Healing.

Third generation

Dr Kashif Masood

Dr. Kashif Masood is a highly experienced homeopathic doctor and the third generation at Eldee & Co., continuing the rich legacy of homeopathy established by his grandfather, Dr. Lal Din, in 1941.
With a deep understanding of homeopathic principles and a passion for natural healing, Dr. Kashif has dedicated his career to providing personalized care and effective remedies for his patients. His expertise and commitment to holistic health make him a trusted name in the field of homeopathy in Lahore and beyond.
Carrying forward the family tradition of excellence, Dr. Kashif Masood plays a key role in maintaining Eldee & Co.’s reputation as a pioneer in homeopathy, ensuring that every patient receives the best care and solutions tailored to their needs.
Dr. Kashif Masood – Continuing the Legacy of Natural Healing.

OUR MISSION

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OUR STORIES

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OUR APPROACH

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OUR PHILOSOPHY

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Lisa John

Fashion Design

Jane Doe

Director

Cartherin Forres

Marketing Director